SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549


FORM 8-K

CURRENT REPORT
PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934

Date of report (Date of earliest event reported):
February 23, 2021

ALLIANCE DATA SYSTEMS CORPORATION
(Exact Name of Registrant as Specified in Charter)


Delaware
 
001-15749
 
31-1429215
(State or Other Jurisdiction
 
(Commission
 
(IRS Employer
of Incorporation)
 
File Number)
 
Identification No.)


3075 LOYALTY CIRCLE
COLUMBUS, OH 43219
(Address and Zip Code of Principal Executive Offices)

(614) 729-4000
(Registrant’s Telephone Number, including Area Code)

NOT APPLICABLE
(Former name or former address, if changed since last report)


Check the appropriate box below if the Form 8-K is intended to simultaneously satisfy the filing obligation of the Registrant under any of the following provisions:


 
Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
     

 
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
     

 
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
     

 
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))


Securities registered pursuant to Section 12(b) of the Act:

Title of each class
 
Trading symbol
 
Name of each exchange on which registered
Common stock, par value $0.01 per share
 
ADS
 
New York Stock Exchange

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

Emerging growth company  

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.    [  ]



Item 7.01 Regulation FD Disclosure.

On February 23, 2021, the Company issued a press release announcing that it will host a virtual investor event on the morning of Tuesday, May 18, 2021.  A copy of this press release is furnished as Exhibit 99.1.

Attached as Exhibit 99.2 is a presentation to be given to investors and others by senior officers of Alliance Data Systems Corporation.

With more favorable losses in January 2021 and our improving delinquency rates, we expect first quarter losses to come in below 6%, a slight improvement from the outlook we provided on January 28, 2021. Other than as stated above, our guidance remains consistent with that provided on January 28, 2021.


Item 9.01 Financial Statements and Exhibits.

(d) Exhibits

Exhibit No.
 
Document Description
     
 
Press Release dated February 23, 2021.
     
99.2   Investor Presentation Materials.
     
104    Cover Page Interactive Data File (embedded within the Inline XBRL document).

The information contained in this report (including Exhibits 99.1 and 99.2) shall not be deemed "filed" for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended, except as expressly set forth by specific reference in such a filing.


SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.


 
Alliance Data Systems Corporation
       
Date: February 23, 2021
By:
 
/s/ Joseph L. Motes III
     
Joseph L. Motes III
     
Executive Vice President, Chief
Administrative Officer, General
Counsel and Secretary




Exhibit 99.1


Alliance Data to Host Virtual Investor Event on May 18, 2021


COLUMBUS, Ohio, February 23, 2021 – Alliance Data Systems Corporation (NYSE: ADS), a leading provider of data-driven marketing, loyalty and payment solutions, today announced it will host a virtual investor event on the morning of Tuesday, May 18, 2021.

Featuring presentations from Alliance Data president and chief executive officer Ralph Andretta and other members of the executive leadership team, the event will discuss the Company’s three-year strategic plan, as well as its long-term financial targets across key metrics. Following the presentations, the executive leadership team will host a question and answer session with analysts and investors.

A more detailed agenda and link to register for the live webcast will be available at a later date.

###

About Alliance Data
Alliance Data® (NYSE: ADS) is a leading provider of data-driven marketing, loyalty and payment solutions serving large, consumer-based industries. The Company creates and deploys customized solutions that measurably change consumer behavior while driving business growth and profitability for some of today's most recognizable brands. Alliance Data helps its partners create and increase customer loyalty across multiple touch points using traditional, digital, mobile and emerging technologies. A FORTUNE 500 and S&P MidCap 400 company headquartered in Columbus, Ohio, Alliance Data consists of businesses that together employ nearly 8,000 associates at 45 locations worldwide.

Alliance Data's Card Services business is a comprehensive provider of market-leading private label, co-brand, general purpose and business credit card programs, digital payments, including Bread®, and Comenity-branded financial services. LoyaltyOne® owns and operates the AIR MILES® Reward Program, Canada's most recognized loyalty program, and Netherlands-based BrandLoyalty, a global provider of tailor-made loyalty programs for grocers. More information about Alliance Data can be found at www.AllianceData.com.

Follow Alliance Data on Twitter, Facebook, LinkedIn, Instagram and YouTube.

Forward Looking Statements
This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Forward-looking statements give our expectations or forecasts of future events and can generally be identified by the use of words such as “believe,” “expect,” “anticipate,” “estimate,” “intend,” “project,” “plan,” “likely,” “may,” “should” or other words or phrases of similar import. Similarly, statements that describe our business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. Examples of forward-looking statements include, but are not limited to, statements we make regarding, and the guidance we give with respect to, our anticipated operating or financial results, initiation or completion of strategic initiatives, future dividend declarations, and future economic conditions, including, but not limited to, fluctuation in currency exchange rates, market conditions and COVID-19 impacts related to relief measures for impacted borrowers and depositors, labor shortages due to quarantine, reduction in demand from clients, supply chain disruption for our reward suppliers and disruptions in the airline or travel industries.



We believe that our expectations are based on reasonable assumptions. Forward-looking statements, however, are subject to a number of risks and uncertainties that could cause actual results to differ materially from the projections, anticipated results or other expectations expressed in this presentation, and no assurances can be given that our expectations will prove to have been correct. These risks and uncertainties include, but are not limited to, factors set forth in the Risk Factors section in our Annual Report on Form 10-K for the most recently ended fiscal year, which may be updated in Item 1A of, or elsewhere in, our Quarterly Reports on Form 10-Q filed for periods subsequent to such Form 10-K. Our forward-looking statements speak only as of the date made, and we undertake no obligation, other than as required by applicable law, to update or revise any forward-looking statements, whether as a result of new information, subsequent events, anticipated or unanticipated circumstances or otherwise.

Contacts:

Alliance Data
Brian Vereb – Investor Relations
614-528-4516
Brian.Vereb@alliancedata.com

Shelley Whiddon – Media
214-494-3811
shelley.whiddon@alliancedata.com

Rachel Stultz – Media
614-729-4890
rachel.stultz@alliancedata.com

2




 Alliance DataKBW Virtual Fintech Payments ConferenceFebruary 23, 2021Ralph Andretta – President & CEOTammy McConnaughey – EVP, Card Ops & Credit RiskTim King – EVP & CFO  Exhibit 99.2 
 

 Forward-Looking StatementsThis presentation contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Forward-looking statements give our expectations or forecasts of future events and can generally be identified by the use of words such as “believe,” “expect,” “anticipate,” “estimate,” “intend,” “project,” “plan,” “likely,” “may,” “should” or other words or phrases of similar import. Similarly, statements that describe our business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. Examples of forward-looking statements include, but are not limited to, statements we make regarding, and the guidance we give with respect to, our anticipated operating or financial results, initiation or completion of strategic initiatives, future dividend declarations, and future economic conditions, including, but not limited to, fluctuation in currency exchange rates, market conditions and COVID-19 impacts related to relief measures for impacted borrowers and depositors, labor shortages due to quarantine, reduction in demand from clients, supply chain disruption for our reward suppliers and disruptions in the airline or travel industries.We believe that our expectations are based on reasonable assumptions. Forward-looking statements, however, are subject to a number of risks and uncertainties that could cause actual results to differ materially from the projections, anticipated results or other expectations expressed in this presentation, and no assurances can be given that our expectations will prove to have been correct. These risks and uncertainties include, but are not limited to, factors set forth in the Risk Factors section in our Annual Report on Form 10-K for the most recently ended fiscal year, which may be updated in Item 1A of, or elsewhere in, our Quarterly Reports on Form 10-Q filed for periods subsequent to such Form 10-K. Our forward-looking statements speak only as of the date made, and we undertake no obligation, other than as required by applicable law, to update or revise any forward-looking statements, whether as a result of new information, subsequent events, anticipated or unanticipated circumstances or otherwise. 
 

 Agenda  Presentation Ralph Andretta – President & CEO Opening Remarks A Year in Review (Ralph’s one year anniversary with ADS) Business Updates Areas of FocusTammy McConnaughey – EVP, Card Services Operations & Credit Risk Macroeconomic Impacts on Credit Lending Philosophy & Underwriting Portfolio MixFireside chat with Ralph, Tammy, and Tim   3 
 

 Leader in payment and lending solutions Branded private label and cobrand credit card programs with over 40 million active cardmembersDiversified across growing verticals, including beauty, pet, and homeBrand-centric programs supported by data and analytics, digital capabilities, and our balanced risk approach in underwriting    4  Alliance Data OverviewLeading provider of data-driven solutions to drive growth for partners  ~8,000 associates worldwideFounded in 1996  LoyaltyOne® Segment  Recently acquired point-of-sale technology platform offering installment loans & buy now, pay later solutions White-label solutions with over 500 partners   AIR MILES® is Canada's most recognized loyalty program representing approximately 2/3 of Canadian householdsBrandLoyalty is a global leader in short-term campaigns targeting mainly the grocery (or high frequency) retail vertical located in Europe, Asia Pacific, and the Americas  Top 3 in PLCC Industry*FORTUNE 500 company  * Source: 2020 Nilson Report 
 

 Expand digital offeringsTechnology flexibility & upgradesEnhance data & analyticsPrudent balance sheet management  Associate safety & healthRecession readiness planRight-size expense baseDisciplined risk management Review partner economics  5  A Year in ReviewDeliberate and thoughtful progress balancing the pandemic and future growth    Rebuild  Recover       These action items aim to restore profitable growth & drive enhanced long-term shareholder value  Focused investmentFurther digital enhancementsSustained, profitable growthExpense flexibility and disciplineDrive shareholder value  Regrow   
 

 LoyaltyOne UpdateExpectation for revenue growth in 2021  Continued gradual recovery in Reward miles issued and redeemed in 2H20AIR MILES continues to pivot the rewards portfolio to emphasize more non-travel options, driving higher merchandise redemptionsBuilding potential opportunity in 2H21 due to pent-up travel demand  6  AIR MILES program performance  Revenue improvements driven by growth in Europe and Asian Pacific regionsDeveloped new concepts for programs based on pandemic-related themes like ‘bring the world to your home’ or ‘health and hygiene’Providing sustainability-focused offers using 100% recycled plastic for rewards like luggage and kids promotions. 
 

 Card Services Update Gradual recovery in credit sales continues from pandemic lows  7  Active program sales  Total sales  Year-over-year credit sales improving at a modest pace for total & active program sales  Credit sales declined 14% year-over-year through February 15 with active* program sales down 4%Online sales remained over 40% of total quarter-to-dateNew account volume continues to vary with an improvement in January  * Includes programs with active contracts as of February 15, 2021 and Comenity card balances 
 

 Bread UpdateFull-spectrum product offering with improved customer experience  8  Installment loan and BNPL product can be white-labeled or branded Bread in the Direct Acquisition and Distribution model    Direct Acquisition(e.g. Bread / ADS)  Distribution(in discussions)  Tech Platform(e.g. RBC)  Merchant Relationships(Owns Merchant Relationship)        Network / Platform(Always Bread)        Issuer / Loan Originator(Owns Consumer Relationship)        Hybrid – Merchant Relationships  2020 A/R of ~$118 million expected to more than double in 2021 with long-term scalable expansionSignificant investment in Bread platform in 2021 - majority of $100 million incremental technology expenseDeveloping a unified Software Development Kit (SDK) for Bread and the Enhanced Digital Suite Common front-end for product offerings Integrated data analytics & insights Consumer choice of financing payment product 
 

 9  Areas of FocusContinued progress on the execution of our strategic initiatives   TechnologyInnovation  Product Diversification and Development  DigitalAdvancement  Data Science and Analytics    Proactive risk management Prudent balance sheet management Disciplined expense management  Key Foundational Elements 
 

 Tammy McConnaughey EVP, Card Services Operations & Credit Risk 
 

       11  Macroeconomic Impacts on CreditNear term payment rates remain strong; uncertainty remains in 2H21  Position for Growth  Stabilization  Unemployment rate remains elevated  Low withholding rate on UE may impact tax refunds +Mortgage forbearance expires  January stimulus + new stimulus package incl. mortgage moratorium extension  2021  Pandemic-related pressure  TAILWINDS    HEADWINDS    Lower cases, warmer weather + momentum on vaccinations could stimulate spending growth  Rent and student loan moratoriums expire  Pent up spending demand + expired moratoriums may pressure credit card payment rates  Pent up demand for goods & services can stimulate A/R and economic growth  Loss Rate Volatility  A/R Growth Potential    1Q  2Q  3Q  4Q  * Pending stimulus legislation may shift key dates. 
 

 12  Lending PhilosophyProfitable, fair, and responsible full-spectrum lending  Alliance Data enables responsible and fair lending to meet consumers’ desires. We facilitate purchases through frictionless payment options designed to reward consumers and inform our partners to their customer’s needs while generating leading returns for our shareholders.  Platform upgrades:Cutting edge machine learning and more sophisticated strategies  VantageScore 4.0:Latest tri-bureau score to further stratify “good” vs. “bad” performers  Complex data model:Leverage internal, bureau, and alternative data  Recent improvements        Flexible technology and multiple scores  Consistent tenets of our lending philosophy and underwriting discipline  Well-established risk appetite metrics  Grow & expand approach 
 

 Portfolio MixBalanced product mix for strong returns and well managed losses and growth  13  Applications – “Buy Box”  Softgoods PLCC  Big Ticket PLCC  Co-Branded Cards  Credit Risk  ~5%  ~15%  ~80%  2009  2020  Product mix is a key driver of profitability and credit risk  Risk Adjusted Return  30%  40%  30% 
 

 Questions & Answers