As filed with the Securities and Exchange Commission on August 22, 2001 Registration No. 333- SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM S-8 REGISTRATION STATEMENT UNDER THE SECURITIES OF 1933 ALLIANCE DATA SYSTEMS CORPORATION ----------------------------------------------- (Exact name of registrant as specified in its charter) DELAWARE 31-1429215 - ---------------------------------- ------------------------------- (State or other jurisdiction (I.R.S. Employer of incorporation or organization) Identification No.) 17655 Waterview Parkway Dallas, Texas 75252 ---------------------------------------- (Address of principal executive offices) Alliance Data Systems Corporation and its Subsidiaries Employee Stock Purchase Plan Amended and Restated Alliance Data Systems Corporation and its Subsidiaries Stock Option and Restricted Stock Plan ------------------------------------------------------------------------ (Full title of the plans) J. Michael Parks Chairman of the Board, Chief Executive Officer and President Alliance Data Systems Corporation 17655 Waterview Parkway Dallas, Texas 75252 ---------------------------------------- (Name and address of agent for service) (972) 348-5100 ---------------------------------------------------------------- (Telephone number, including area code, of agent for service) Copy to: Richard J. Busis, Esquire Cozen O'Connor 1900 Market Street Philadelphia, PA 19103 (215) 665-2000

CALCULATION OF REGISTRATION FEE - ----------------------------------------------------------------------------------------------------------------- Proposed Proposed Maximum Maximum Amount Of Title Of Securities Amount To Be Offering Price Aggregate Registration To Be Registered Registered(1)(2) Per Share(1) Offering Price(1) Fee(1) - ----------------------------------------------------------------------------------------------------------------- Common Stock, $.01 par value per share, under the Employee Stock Purchase Plan...................... 1,500,000 $15.83 $ 23,745,000 $ 5,936.25 - ----------------------------------------------------------------------------------------------------------------- Common Stock, $.01 par value per share under the Amended and Restated Stock Option and Restricted Stock Plan.............. 8,753,000 $15.83 $138,559,990 $34,640.00 - ----------------------------------------------------------------------------------------------------------------- Total.............................. 10,253,000 $15.83 $162,304,990 $40,576.25 - ----------------------------------------------------------------------------------------------------------------- (1) Calculated in accordance with Rule 457(c) and (h) under the Securities Act of 1933, based upon the average of the high and low prices reported on the New York Stock Exchange of the registrant's common stock on August 15, 2001. (2) Pursuant to Rule 416 under the Securities Act of 1933, this registration statement also covers (a) such additional shares as may hereinafter be offered or issued to prevent dilution resulting from stock splits, stock dividends, recapitalizations or certain other capital adjustments and (b) an indeterminate amount of interests to be offered or sold pursuant to the employee stock purchase plan described herein.

PART II INFORMATION REQUIRED IN THE REGISTRATION STATEMENT ITEM 3. INCORPORATION OF DOCUMENTS BY REFERENCE. The following documents have been filed by Alliance Data Systems Corporation with the Securities and Exchange Commission and are incorporated herein by reference: (a) Final Prospectus dated June 7, 2001 filed pursuant to Rule 424(b) under the Securities Act of 1933. (b) Quarterly Report on Form 10-Q for the quarter ended June 30, 2001. (c) Current Report on Form 8-K filed on July 18, 2001. (d) The description of our common stock contained in the Registration Statement on Form 8-A filed March 15, 2001, as amended on June 1, 2001, pursuant to Section 12 of the Securities Exchange Act of 1934, including all amendments and reports filed for the purpose of updating such description. All documents filed by us pursuant to Sections 13(a), 13(c), 14 and 15(d) of the Exchange Act after the date of this registration statement and prior to the filing of a post-effective amendment to this registration statement which indicates that all securities offered hereby have been sold or which deregisters all securities then remaining unsold, shall be deemed to be incorporated by reference in this registration statement and to be a part hereof from the date of filing of such documents. Any statement contained in a document incorporated by reference herein shall be deemed to be modified or superseded for purposes hereof to the extent that a statement contained herein (or in any subsequently filed document which also is incorporated by reference herein) modifies or supersedes such statement. Any statement so modified or superseded shall not be deemed, except as so modified or superseded, to constitute a part hereof. EXPERTS The consolidated financial statements of Alliance Data Systems Corporation and subsidiaries for the eleven months ended December 31, 1998 and the years ended December 31, 1999 and 2000 incorporated by reference herein from the Company's Registration Statement on Form S-1 (File No. 333-94623) have been audited by Deloitte & Touche LLP, independent auditors, as stated in their report, which is incorporated herein by reference, and have been so incorporated in reliance upon the report of such firm given upon their authority as experts in accounting and auditing. The consolidated financial statements of Utilipro, Inc. and its subsidiaries for the years ended September 30, 1999 and 2000 incorporated by reference herein from the Company's Registration Statement on Form S-1 (File No. 333-94623) have been audited by Deloitte & Touche LLP, independent auditors, as stated in their report, which is incorporated herein by

reference, and have been so incorporated in reliance upon the report of such firm given upon their authority as experts in accounting and auditing. Audited financial statements included in subsequently filed documents which become incorporated by reference in this registration statement shall be incorporated herein by reference in reliance upon the report of the firm which audits such financial statements given upon their authority as experts in accounting and auditing, to the extent such firm has filed with the Commission a consent to such incorporation by reference. ITEM 4. DESCRIPTION OF SECURITIES. Not applicable. ITEM 5. INTERESTS OF NAMED EXPERTS AND COUNSEL. Not applicable. ITEM 6. INDEMNIFICATION OF DIRECTORS AND OFFICERS. Our certificate of incorporation provides that we shall, to the fullest extent permitted by Section 145 of the Delaware General Corporation Law, indemnify all persons whom we may indemnify under Delaware law. Section 145 of the Delaware General Corporation Law permits a corporation, under specified circumstances, to indemnify its directors, officers, employees or agents against expenses (including attorneys' fees), judgments, fines and amounts paid in settlements actually and reasonably incurred by them in connection with any action, suit or proceeding brought by third parties by reason of the fact that they were or are directors, officers, employees or agents of the corporation, if such directors, officers, employees or agents acted in good faith and in a manner they reasonably believed to be in or not opposed to the best interests of the corporation and, with respect to any criminal action or proceeding, had no reason to believe their conduct was unlawful. In a derivative action, I.E., one by or in the right of the corporation, indemnification may be made only for expenses actually and reasonably incurred by directors, officers, employees or agents in connection with the defense or settlement of an action or suit, and only with respect to a matter as to which they shall have acted in good faith and in a manner they reasonably believed to be in or not opposed to the best interests of the corporation, except that no indemnification shall be made if such person shall have been adjudged liable to the corporation, unless and only to the extent that the court in which the action or suit was brought shall determine upon application that the defendant directors, officers, employees or agents are fairly and reasonably entitled to indemnity for such expenses despite such adjudication of liability. Our bylaws provide for indemnification by us of our directors, officers and certain non-officer employees under certain circumstances against expenses (including attorneys' fees, judgments, fines and amounts paid in settlement) reasonably incurred in connection with the defense or settlement of any threatened, pending or completed legal proceeding in which any such person is involved by reason of the fact that such person is or was an officer or employee of 2

Alliance Data Systems if such person acted in good faith and in a manner he or she reasonably believed to be in or not opposed to the best interests of Alliance Data Systems, and, with respect to criminal actions or proceedings, if such person had no reasonable cause to believe his or her conduct was unlawful. Our certificate of incorporation also provides that, to the fullest extent permitted by the Delaware General Corporation Law, no director shall be personally liable to us or our stockholders for monetary damages resulting from breaches of their fiduciary duty as directors. Expenses for the defense of any action for which indemnification may be available may be advanced by us under certain circumstances. The general effect of the foregoing provisions may be to reduce the circumstances under which an officer or director may be required to bear the economic burden of the foregoing liabilities and expenses. Directors and officers are covered by liability insurance indemnifying them against damages arising out of certain kinds of claims which might be made against them based on their negligent acts or omissions while acting in their capacity as such. ITEM 7. EXEMPTION FROM REGISTRATION CLAIMED. Not Applicable. ITEM 8. EXHIBITS. The following exhibits are filed as part of this registration statement: 4.1 Second Amended and Restated Certificate of Incorporation of the Registrant (incorporated by reference to Exhibit 3.1 of the Registrant's registration statement on Form S-1 filed on March 3, 2000). 4.2 Second Amended and Restated Bylaws of the Registrant (incorporated by reference to Exhibit 3.2 of the Registrant's registration statement on Form S-1 filed on March 3, 2000). 4.3 First Amendment to the Second Amended and Restated Bylaws of the Registrant (incorporated by reference to Exhibit 3.3 of the Registrant's registration statement on Form S-1 filed on March 4, 2001). 5 Opinion of Cozen O'Connor. 23.1 Consent of Deloitte & Touche LLP (with respect to our consolidated financial statements). 23.2 Consent of Deloitte & Touche LLP (with respect to the consolidated financial statements of Utilipro, Inc.). 23.3 Consent of Cozen O'Connor (contained in Exhibit 5). 24 Power of Attorney (included on signature page). 99.1 Alliance Data Systems Corporation and its Subsidiaries Employee Stock Purchase Plan (incorporated by reference to Exhibit 10.10 of the Registrant's registration statement on Form S-1 filed on February 7, 2001). 99.2 Amendment No. 1 to the Alliance Data Systems Corporation and its Subsidiaries Employee Stock Purchase Plan. 99.3 Amended and Restated Alliance Data Systems Corporation and its Subsidiaries Stock Option and Restricted Stock Plan (incorporated by reference to Exhibit 10.34 of the Registrant's registration statement on Form S-1 filed on May 4, 2001). 3

ITEM 9. UNDERTAKINGS. (a) The undersigned Registrant hereby undertakes: (1) To file, during any period in which offers or sales are being made, a post-effective amendment to this registration statement to include any material information with respect to the plan of distribution not previously disclosed in the registration statement or any material change to such information in the registration statement. (2) That, for the purpose of determining any liability under the Securities Act of 1933, each such post-effective amendment shall be deemed to be a new registration statement relating to the securities offered therein, and the offering of such securities at that time shall be deemed to be the initial BONA FIDE offering thereof. (3) To remove from registration by means of a post-effective amendment any of the securities being registered which remain unsold at the termination of the offering. (b) The undersigned Registrant hereby undertakes that, for purposes of determining any liability under the Securities Act of 1933, each filing of the Registrant's annual report pursuant to Section 13(a) or 15(d) of the Exchange Act of 1934 (and, where applicable, each filing of an employee benefit plan's annual report pursuant to Section 15(d) of the Securities Exchange Act of 1934) that is incorporated by reference in the registration statement shall be deemed to be a new registration statement relating to the securities offered therein, and the offering of such securities at that time shall be deemed to be the initial BONA FIDE offering thereof. (c) Insofar as indemnification for liabilities arising under the Securities Act of 1933 may be permitted to directors, officers and controlling persons of the Registrant pursuant to the foregoing provisions, or otherwise, the Registrant has been advised that in the opinion of the Securities and Exchange Commission such indemnification is against public policy as expressed in the Securities Act of 1933 and is, therefore, unenforceable. In the event that a claim for indemnification against such liabilities (other than the payment by the Registrant of expenses 4

incurred or paid by a director, officer or controlling person of the Registrant in the successful defense of any action, suit or proceeding) is asserted by such director, officer or controlling person in connection with the securities being registered, the Registrant will, unless in the opinion of its counsel the matter has been settled by controlling precedent, submit to a court of appropriate jurisdiction the question whether such indemnification by it is against public policy as expressed in the Securities Act and will be governed by the final adjudication of such issue. 5

SIGNATURES Pursuant to the requirements of the Securities Act of 1933, the Registrant certifies that it has reasonable grounds to believe that it meets all of the requirements for filing on Form S-8 and has duly caused this registration statement to be signed on its behalf by the undersigned, thereunto duly authorized, in the city of Dallas, Texas, on August 20, 2001. ALLIANCE DATA SYSTEMS CORPORATION By: /s/ J. MICHAEL PARKS ------------------------------------- J. Michael Parks, Chairman of the Board, Chief Executive Officer and President POWER OF ATTORNEY KNOW ALL MEN BY THESE PRESENTS, that each person whose signature appears below hereby constitutes and appoints J. Michael Parks and Edward J. Heffernan and each of them, his true and lawful attorneys-in-fact and agents, with full power of substitution and resubstitution, for him and in his name, place and stead, in any and all capacities, to sign any and all amendments to this registration statement, and to file the same, with all exhibits thereto, and any other documents in connection therewith, granting unto said attorneys-in-fact and agents full power and authority to do and perform each and every act and thing requisite and necessary to be done in and about the premises, as fully to all intents and purposes as he might or could do in person, hereby ratifying and confirming all that said attorneys-in-fact and agents, or their substitute or substitutes, may lawfully do or cause to be done by virtue hereof. Pursuant to the requirements of the Securities Act of 1933, this registration statement has been signed below by the following persons in the capacities and on the dates indicated.

SIGNATURE CAPACITY DATE --------- -------- ---- /s/ J. MICHAEL PARKS Chairman of the Board, Chief August 20, 2001 - -------------------------------------- Executive Officer J. Michael Parks and President (principal executive officer) /s/ EDWARD J. HEFFERNAN Executive Vice President and Chief August 20, 2001 - -------------------------------------- Financial Officer (principal Edward J. Heffernan financial officer) 6

SIGNATURE CAPACITY DATE --------- -------- ---- /s/ MICHAEL D. KUBIC Vice President, Corporate August 20, 2001 - -------------------------------------- Controller and Chief Accounting Michael D. Kubic Officer (principal accounting officer) /s/ BRUCE K. ANDERSON Director August 20, 2001 - -------------------------------------- Bruce K. Anderson /s/ ROGER H. BALLOU Director August 20, 2001 - -------------------------------------- Roger H. Ballou /s/ ANTHONY J. DENICOLA Director August 20, 2001 - -------------------------------------- Anthony J. deNicola /s/ DANIEL P. FINKELMAN Director August 20, 2001 - -------------------------------------- Daniel P. Finkelman /s/ KENNETH R. JENSEN Director August 20, 2001 - -------------------------------------- Kenneth R. Jensen /s/ ROBERT A. MINICUCCI Director August 20, 2001 - -------------------------------------- Robert A. Minicucci /s/ BRUCE A. SOLL Director August 20, 2001 - -------------------------------------- Bruce A. Soll
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EXHIBIT INDEX EXHIBIT NO. DESCRIPTION OF EXHIBIT - ----------- ---------------------- 4.1 Second Amended and Restated Certificate of Incorporation of the Registrant (incorporated by reference to Exhibit 3.1 of the Registrant's registration statement on Form S-1 filed on March 3, 2000). 4.2 Second Amended and Restated Bylaws of the Registrant (incorporated by reference to Exhibit 3.2 of the Registrant's registration statement on Form S-1 filed on March 3, 2000). 4.3 First Amendment to the Second Amended and Restated Bylaws of the Registrant (incorporated by reference to Exhibit 3.3 of the Registrant's registration statement on Form S-1 filed on March 4, 2001). 5 Opinion of Cozen O'Connor. 23.1 Consent of Deloitte & Touche LLP (with respect to our consolidated financial statements). 23.2 Consent of Deloitte & Touche LLP (with respect to the consolidated financial statements of Utilipro, Inc.). 23.3 Consent of Cozen O'Connor (contained in Exhibit 5). 24 Power of Attorney (included on signature page of the registration statement). 99.1 Alliance Data Systems Corporation and its Subsidiaries Employee Stock Purchase Plan (incorporated by reference to Exhibit 10.10 of the Registrant's registration statement on Form S-1 filed on February 7, 2001). 99.2 Amendment No. 1 to the Alliance Data Systems Corporation and its Subsidiaries Employee Stock Purchase Plan. 99.3 Amended and Restated Alliance Data Systems Corporation and its Subsidiaries Stock Option and Restricted Stock Plan (incorporated by reference to Exhibit 10.34 of the Registrant's registration statement on Form S-1 filed on May 4, 2001).

Exhibit 5 [LETTERHEAD OF COZEN O'CONNOR] August 22, 2001 Alliance Data Systems Corporation 17655 Waterview Parkway Dallas, TX 75252 Re: Registration Statement on Form S-8 Relating to Alliance Data Systems Corporation and its Subsidiaries Employee Stock Purchase Plan and Amended and Restated Alliance Data Systems Corporation and its Subsidiaries Stock Option and Restricted Stock Plan ---------------------------------------------- Ladies and Gentlemen: As counsel to Alliance Data Systems Corporation (the "Company"), we have assisted in the preparation of the Company's Registration Statement on Form S-8 (the "Registration Statement") to be filed with the Securities and Exchange Commission under the Securities Act of 1933 relating to 1,500,000 shares of the Company's Common Stock, $.01 par value (the "Common Stock"), that may be issued under the Alliance Data Systems Corporation and its Subsidiaries Employee Stock Purchase Plan and 8,753,000 shares of Common Stock that may be issued under the Amended and Restated Alliance Data Systems Corporation and its Subsidiaries Stock Option and Restricted Stock Plan (collectively, the "Plans"). In connection therewith, we have examined the Company's Certificate of Incorporation, as amended, Bylaws, as amended, and such corporate records and other documents as we have deemed appropriate. In all examinations of documents, instruments and other papers, we have assumed the genuineness of all signatures on original and certified documents and the conformity to original and certified documents of all copies submitted to us as conformed, photostatic or other copies. As to matters of fact which have not been independently established, we have relied upon representations of officers of the Company. Based upon the foregoing examination, information and assumptions, it is our opinion that the shares of Common Stock to be offered under the Plans are duly authorized and, when issued and sold to the participants pursuant to the terms of the Plans, will be legally issued, fully paid and non-assessable. We hereby expressly consent to the inclusion of this opinion as an exhibit to the Registration Statement. Very truly yours, /s/ Cozen O'Connor --------------------- COZEN O'CONNOR

Exhibit 23.1 INDEPENDENT AUDITORS' CONSENT We consent to the incorporation by reference in this Registration Statement of Alliance Data Systems Corporation (the "Corporation") on Form S-8 of our report dated February 2, 2001 (February 28, 2001 as to Note 21 to the 2000 consolidated financial statements of the Corporation) appearing in the Prospectus, which is part of the Registration Statement No. 333-94623, of Alliance Data Systems Corporation and Subsidiaries and to the references to us under the heading "Experts" in this Registration Statement. /s/ DELOITTE & TOUCHE LLP - ------------------------- DELOITTE & TOUCHE LLP Columbus, Ohio August 21, 2001

Exhibit 23.2 INDEPENDENT AUDITORS' CONSENT We consent to the incorporation by reference in this Registration Statement of Alliance Data Systems Corporation on Form S-8 of our report dated February 28, 2001 relating to the consolidated financial statements of Utilipro, Inc. and subsidiaries as of September 30, 1999 and 2000 and the years then ended appearing in the Prospectus, which is part of the Registration Statement No. 333-94623, of Alliance Data Systems Corporation and Subsidiaries and to the reference to us under the heading "Experts" in this Registration Statement. /s/ DELOITTE & TOUCHE LLP - ------------------------- DELOITTE & TOUCHE LLP Atlanta, Georgia August 22, 2001

Exhibit 99.2 AMENDMENT NO. 1 TO THE ALLIANCE DATA SYSTEMS CORPORATION AND ITS SUBSIDIARIES EMPLOYEE STOCK PURCHASE PLAN WHEREAS, Alliance Data Systems Corporation (the "Company") has established the Alliance Data Systems Corporation and its Subsidiaries Employee Stock Purchase Plan (the "Plan") to provide employees with an opportunity to purchase common stock of the Company; and WHEREAS, Section 19 of the Plan provides that the Board of Directors of the Company (the "Board") may amend the Plan at any time; and WHEREAS, Section 4 of the Plan provides that the Board shall have the power to change the commencement date, duration and/or frequency of Offering Periods with respect to future offerings under the Plan; and WHEREAS, Section 13 of the Plan provides that the Board, or a committee named by the Board (the "Committee"), shall supervise and administer the Plan and shall have full power to adopt, amend and rescind any rules deemed desirable and appropriate for the administration of the Plan; and WHEREAS, the Board desires to amend the Plan to give to the Committee the authority to change the commencement date, duration and/or frequency of Offering Periods with respect to future offerings under the Plan. NOW, THEREFORE, the Plan is hereby amended, effective as of the date this Amendment is executed: The Plan is hereby amended as follows: 1. Section 4 of the Plan, "OFFERING PERIODS," is amended to read as follows: 4. OFFERING PERIODS. The Plan shall be implemented by a series of Offering Periods of three (3) months' duration, with new Offering Periods commencing on or about January 1, April 1, July 1, and October 1 of each year (or at such other time or times as may be determined by the Board or the committee named by the Board to administer the Plan pursuant to Section 13 hereof (the "Committee")). The Plan shall continue until terminated in accordance with Section 19 hereof. The Board or the Committee shall have the power to change the duration and/or frequency of Offering Periods with respect to future offerings without stockholder approval if such change is announced at least five (5) days prior to the scheduled beginning of the first Offering Period to be affected.

2. In all other respects, the Plan is hereby ratified and confirmed. IN WITNESS WHEREOF, the Alliance Data Systems Corporation hereby adopts this Amendment this 20th day of August, 2001. By: /s/ J. Michael Parks ---------------------------------------- Title: Chairman and Chief Executive Officer 2