Form 8-K

 

 

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 8-K

CURRENT REPORT

PURSUANT TO SECTION 13 OR 15(d) OF THE

SECURITIES EXCHANGE ACT OF 1934

Date of report (Date of earliest event reported):

August 4, 2008

ALLIANCE DATA SYSTEMS CORPORATION

(Exact Name of Registrant as Specified in Charter)

 

DELAWARE   001-15749   31-1429215
(State or Other Jurisdiction
of Incorporation)
  (Commission
File Number)
  (IRS Employer
Identification No.)

17655 WATERVIEW PARKWAY

DALLAS, TEXAS 75252

(Address and Zip Code of Principal Executive Offices)

(972) 348-5100

(Registrant’s Telephone Number, including Area Code)

NOT APPLICABLE

(Former name or former address, if changed since last report)

Check the appropriate box below if the Form 8-K is intended to simultaneously satisfy the filing obligation of the Registrant under any of the following provisions:

 

¨ Written communications pursuant to Rule 425 under the Securities Act

 

¨ Soliciting material pursuant to Rule 14a-12 under the Exchange Act

 

¨ Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act

 

¨ Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act

 

 

 


ITEM 7.01.   Regulation FD Disclosure

Attached is a slide presentation to be given to investors and others by senior officers of Alliance Data Systems Corporation (the “Company”).

On August 4, 2008, the initial purchasers of the Company’s $700.0 million aggregate principal amount of 1.75% Convertible Senior Notes due 2013 (the “Notes”) exercised their over-allotment option in full to purchase an additional $105.0 million aggregate principal amount of Notes. Including the sale of the additional Notes, which is scheduled to close on August 7, 2008, the aggregate principal amount of Notes sold by the Company in this offering will be $805.0 million. The Company expects to offer and sell the Notes to the initial purchasers in reliance on the exemption from registration requirements provided by Section 4(2) of the Securities Act of 1933, as amended (the “Securities Act”). The initial purchasers are then expected to sell the Notes to qualified institutional buyers pursuant to the exemption from registration requirements provided by Rule 144A under the Securities Act. The Notes have not been registered under the Securities Act or any state securities laws and may not be offered or sold in the United States absent registration or an applicable exemption from such registration requirements. This announcement is neither an offer to sell nor a solicitation of an offer to buy any of these securities (including the shares of Alliance Data common stock into which the Notes are convertible) and shall not constitute an offer, solicitation or sale in any jurisdiction in which such offer, solicitation or sale is unlawful.

 

ITEM 9.01.   Financial Statements and Exhibits

(d) Exhibits

 

EXHIBIT
NUMBER

  

DESCRIPTION

99.1    Investor Presentation Materials.

Note: The information contained in this report (including Exhibit 99.1) shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended, except as expressly set forth by specific reference in such a filing.

 

2


SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

 

            Alliance Data Systems Corporation
Date: August 6, 2008     By:   /s/ Edward J. Heffernan
        Edward J. Heffernan
        Executive Vice President and
        Chief Financial Officer

 

3


EXHIBIT INDEX

 

EXHIBIT
NUMBER

  

DESCRIPTION

99.1    Investor Presentation Materials.

 

4

Investor Presentation Materials
©2008 ADS Alliance Data Systems, Inc.
Alliance Data
NYSE:ADS
Q3
2008
Exhibit 99.1


2008 Q3 ADS Roadshow
2
©2008 ADS Alliance Data Systems, Inc.
Alliance Data’s Safe Harbor
Statement/Forward-Looking Statements
This release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933,
as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such statements may use words
such as "anticipate," "believe," "estimate," "expect," "intend,"
"predict," "project" and similar expressions as they relate
to us or our management. When we make forward-looking statements, we are basing them on our management's
beliefs and assumptions, using information currently available to us. Although we believe that the expectations
reflected in the forward-looking statements are reasonable, these forward-looking statements are subject to risks,
uncertainties and assumptions, including those discussed in our filings with the Securities and Exchange Commission.
If one or more of these or other risks or uncertainties materialize, or if our underlying assumptions prove to be
incorrect, actual results may vary materially from what we projected. Any forward-looking statements contained in this
presentation reflect our current views with respect to future events and are subject to these and other risks,
uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. These
risks, uncertainties and assumptions include those made with respect to and any developments related to the
termination of the proposed merger with an affiliate of The Blackstone Group, including risks and uncertainties arising
from actions that the parties to the merger agreement or third parties may take in connection therewith.
We have no
intention, and disclaim any obligation, to update or revise any forward-looking statements, whether as a result of new
information, future results or otherwise.
"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this presentation
regarding Alliance Data Systems Corporation's business which are
not historical facts are "forward-looking
statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause
actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's
Annual Report on Form 10-K for the most recently ended fiscal year. Risk factors may be updated in Item 1A in each
of the Company's Quarterly Reports on Form 10-Q for each quarterly period subsequent to the Company's most
recent Form 10-K.


2008 Q3 ADS Roadshow
3
©2008 ADS Alliance Data Systems, Inc.
Financial Measures
In
addition
to
the
results
presented
in
accordance
with
generally
accepted
accounting
principles,
or
GAAP,
the
Company
presents
financial
measures
that
are
non-GAAP
measures,
such
as
adjusted
EBITDA,
operating
EBITDA
and
cash
earnings
per
share.
The
Company
believes
that
these
non-GAAP
measures,
viewed
in
addition
to
and
not
in
lieu
of
the
Company's
reported
GAAP
results,
provide
useful
information
to
investors
regarding
its
performance
and
overall
results
of
operations.
These
metrics
are
an
integral
part
of
the
Company's
internal
reporting
to
measure
the
performance
of
reportable
segments
and
the
overall
effectiveness
of
senior
management.
Definitions
of
these
financial
terms
and
reconciliations
of
these
financial
measures
to
comparable
GAAP
measures
are
available
on
the
Company's
website,
except
where,
as
in
the
case
of
adjusted
EBITDA,
operating
EBITDA
and
cash
earnings
per
share,
the
appropriate
GAAP
financial
measure
is
not
available
on
a
forward-looking
basis.
The
financial
measures
presented
are
consistent
with
the
Company's
historical
financial
reporting
practices,
except
as
noted
with
respect
to
the
Company’s
revised
segment
reporting.
The
non-GAAP
measures
presented
herein
may
not
be
comparable
to
similarly
titled
measures
presented
by
other
companies,
and
are
not
identical
to
corresponding
measures
used
in
our
various
agreements
or
public
filings.


2008 Q3 ADS Roadshow
4
©2008 ADS Alliance Data Systems, Inc.
Alliance Data:  A Unique Business Model
Highly sophisticated transaction-based programs are measurable,
trackable
and
allow
for
micro-segmentation
of
clients’
customers.
Drives high ROIs
for our clients and displaces traditional marketing
channels, a $670 billion market.
Comprehensive nature of our programs cuts across many traditional
industries.
Largest and Most Comprehensive Provider of Transaction-
based Marketing and Loyalty Solutions
Very “sticky”
programs:  recession resistant and resilient pricing power
Multi-channel marketing strategy
Data products
Database design and build
Analytics
Permission-based email
Customer care
Processing
Credit


2008 Q3 ADS Roadshow
5
©2008 ADS Alliance Data Systems, Inc.
Compelling Growth Company –
Four Financial Metrics
1.
Double-digit Organic Growth
2.
Strong Free Cash Flow Conversion
Double-digit organic business growth, plus
Margin expansion:  14% (2000)
32% (2007); >250bps a year
Capex
improving from 5%
3% of top-line
3.
Strong Visibility, Predictability and Transparency
29 consecutive quarters of meat/beat since IPO
High recession resiliency
4.
Excellent Liquidity:  
Announced $1.8 Billion Buyback
Expect to Maintain <3x Leverage


2008 Q3 ADS Roadshow
6
©2008 ADS Alliance Data Systems, Inc.
2008 Guidance (increased on Q2 call)
Organic Growth Targets:
Operating EBITDA
$730MM
Adjusted EBITDA
$700MM
Cash EPS
$4.35
Cash EPS:  Mid-teens Organic Growth –
Earnings Acceleration
Q1:  $1.00             Flat
(-) Lane Bryant Drag
(-) 2008’s Most Difficult Comps
Q2:  $1.04
+14%
(-) Lane Bryant Drag 
(+) Private Label Ramp-ups
(+) Funding Benefits
(+) Loyalty
Q3:  $1.15
(-) Lane Bryant Drag    
(+) Private Label Ramp-ups
(+)Funding Benefits 
(+) Loyalty & Epsilon
Q4: >$1.15
(+) Lane Bryant Anniv.
(+) Private Label Ramp-ups
(+) Funding Benefits
(+) Loyalty & Epsilon


2008 Q3 ADS Roadshow
7
©2008 ADS Alliance Data Systems, Inc.
2008 Estimated Free Cash Flow
($MM, Except per Share)
Adjusted EBITDA
$700
Loyalty Adjustment
30
Operating EBITDA
$730
Less Capex/Int./Taxes
(330)
Free Cash Flow
$400
Per Share
$5.00
+Asset Sales per Share
$1.60
$6.60


2008 Q3 ADS Roadshow
8
©2008 ADS Alliance Data Systems, Inc.
One Business Model
Drives Multiple Service Offerings
We capture
past and
current
consumer
transactions
Through our
analysis over
the past 25
years we know
this is the best
predictor of
future behavior
We develop,
implement and
drive complex 
marketing and
loyalty
programs
Our micro-
segmentation
drives
significant ROIs
for clients


2008 Q3 ADS Roadshow
9
©2008 ADS Alliance Data Systems, Inc.
2008 Outlook:  Loyalty Services -
Canada
AIR MILES
®
Reward Program is the Largest Mass
Consumer Coalition Loyalty Program in Canada
70% of Canadian Households Active in the Program
One of Canada’s Most Recognizable Brands
Despite Name, Revenues are not Driven by Airline
Industry.
Revenues Generated from Consumers’
Non-discretionary, High Frequency, Everyday Spend
Gas, Grocery, Pharmacy, Etc.
Long Term Contracts with High Renewal Rate
2007 Operating EBITDA of $174MM
(Adjusted EBITDA plus Loyalty Adjustment)
Expect
>20%
Adjusted
EBITDA
Growth
in
2008
100% Organic; driven by network effect, new sponsors, and
larger commitments from current sponsors
Shell Oil of Canada


2008 Q3 ADS Roadshow
10
©2008 ADS Alliance Data Systems, Inc.
2008 Outlook:  Epsilon Marketing Services
Only Recognized Leader in Both Database Marketing and Email
Marketing Services by Forrester
Most Comprehensive and Only Integrated Database Marketing
Services Firm in the Industry
Marketing Strategy
Database Management
Proprietary Data Services
Analytical Services
Distribution (35 BN+ Permission-based Emails Sent Annually)
Coalition Programs: Abacus, Citi
ThankYou
Network
Individual Programs: Hilton HHonors, Barnes & Noble, Pfizer
Top 25 Clients have Average Tenure of 10 Years
2007 Adjusted EBITDA of $118MM
Expect
Mid-teens
Adjusted
EBITDA
Growth
in
2008
$670BN Market:  TV, radio, newspapers, magazines, outdoor,
direct response & mail, events & promos
Massive Shift to ROI-based Programs
100% Organic: Larger Commitments from Existing Clients and
New Clients


2008 Q3 ADS Roadshow
11
©2008 ADS Alliance Data Systems, Inc.
2008 Outlook:  Private Label Services
Fully Integrated Loyalty-driven Private Label and
Co-brand Programs
Loyalty & Marketing Programs
High-end Customer Care
Transaction Processing
Consumer’s Choice Driven by Loyalty and Relationship
to Retailer, not a Need for Credit
2 of 3 Services (Loyalty/Marketing and Customer Care)
Provide “Special Sauce”
That Makes the Business
Unique
High Renewal Rate; Key Clients with Long Tenure
2007 Adjusted EBITDA of $99MM
Expect Mid-single
Digit Adjusted EBITDA Growth in
2008
Grow-over from Lane Bryant
280+ potential clients (50% have a program today)
Sign 4-5 new clients per year


2008 Q3 ADS Roadshow
12
©2008 ADS Alliance Data Systems, Inc.
2008 Outlook: Private Label Credit
11MM Active Households Each Month
85% Female; Mid-to High-Income
Customer Views as Loyalty Program, not an Extension of Credit
700 Average Bureau Score; Small Average Balances ($350/acct.)
No Sub-prime Targeting
2007 Adjusted EBITDA of $350MM
Expect Flat
Adjusted EBITDA in 2008 –
It’s not the Macro Issues; It’s Lane Bryant; Positive
Growth Returns in Q4
(+) Yields Solid
(+) Portfolio
Growth
Solid
excl.
Lane
Bryant:
6%;
including
:
flat
(+) Funding Rates 
(-)  Uptick in Credit Losses
}
Offset –
Natural Hedge


2008 Q3 ADS Roadshow
13
©2008 ADS Alliance Data Systems, Inc.
Delinquencies and Loss Trends:
Original Guidance:  Delinquencies ~ 5.5%; losses ~ 6.5%
Actuals:  Delinquencies
Q3 ’07
Q4 ’07
Q1 ’08
Q2 ’08
5.2%
5.3%
5.3%
5.0%
Actuals:  Losses
Q1 ’08
Q2 ’08
6.4%
6.2%
Delinquencies Provide Comfort for Q3/Q4 and 2009 Jump-off
We already “took our hit”
-
anniversary in Q4
-
no
additional
hit
for
2009:
no
better,
no
worse
same
elevated
level
-
11MM high quality households
Put it in Perspective for 2008 & 2009
-
2008’s done
-
We don’t see any incremental hit in ’09
-
Stress Test:  another 50bps:  losses
7%
-
$20MM EBITDA
< 3% Op. EBITDA
-
15¢
< 3% cash eps
’08’s Done; ’09’s Solid; Enough Said
Slightly better than guidance
Slightly better than guidance


2008 Q3 ADS Roadshow
14
©2008 ADS Alliance Data Systems, Inc.
2003-2008e
(in $MM, except per share)
Adjusted EBITDA
$700
2003             2004           2005           2006         
2007           2008e
Cash EPS
2003           2004            2005           2006             2007            2008e
$1.00
$1.54
$1.99
$3.14
$3.88
$4.35
$189
$255
$321
$498
$632