UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
| Date of Report (Date of Earliest Event Reported): | February 8, 2007 |
Alliance Data Systems Corporation
__________________________________________
(Exact name of registrant as specified in its charter)
| Delaware | 001-15749 | 31-1429215 |
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_____________________ (State or other jurisdiction |
_____________ (Commission |
______________ (I.R.S. Employer |
| of incorporation) | File Number) | Identification No.) |
| 17655 Waterview Parkway, Dallas, Texas | 75252 | |
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_________________________________ (Address of principal executive offices) |
___________ (Zip Code) |
| Registrant’s telephone number, including area code: | (972) 348-5100 |
Not Applicable
______________________________________________
Former name or former address, if changed since last report
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
[ ] Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
[ ] Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
[ ] Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
[ ] Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
Item 7.01 Regulation FD Disclosure.
On February 8, 2007, Alliance Data Systems Corporation issued a press release announcing that the Newfoundland and Labrador Liquor Corporation has signed a multi-year agreement to participate as a sponsor in Alliance Data’s Canadian AIR MILES® Reward Program. A copy of this press release is attached hereto as Exhibit 99.1.
Item 9.01 Financial Statements and Exhibits.
(d) Exhibits
99.1 Press release dated February 8, 2007 announcing a multi-year agreement with the Newfoundland and Labrador Liquor Corporation.
Note: The information contained in this report (including Exhibit 99.1) shall not be deemed "filed" for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended, except as expressly set forth by specific reference in such a filing.
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
| Alliance Data Systems Corporation | ||||
| February 8, 2007 | By: |
Edward J. Heffernan
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| Name: Edward J. Heffernan | ||||
| Title: Executive Vice President and Chief Financial Officer | ||||
Exhibit Index
| Exhibit No. | Description | |
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99.1
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Press release dated February 8, 2007 announcing a multi-year agreement with the Newfoundland and Labrador Liquor Corporation. |
NEWS RELEASE
Contact: Alliance Data
Ed Heffernan
Analysts/Investors
972.348.5191
Ed.Heffernan@AllianceData.com
Shelley Whiddon – Media
972.348.4310
Shelley.Whiddon@AllianceData.com
ALLIANCE DATA’S CANADIAN LOYALTY BUSINESS SIGNS MULTI-YEAR AGREEMENT WITH
NEWFOUNDLAND AND LABRADOR GOVERNMENT ENTERPRISE
Newfoundland and Labrador Liquor Corporation (NLC) expands retail beverage alcohol portfolio for
Alliance Data’s popular Canadian loyalty program
DALLAS, Texas (Feb. 8, 2007) — Alliance Data Systems Corporation (NYSE: ADS), a leading provider of loyalty and marketing solutions derived from transaction-rich data, announced that the Newfoundland and Labrador Liquor Corporation (NLC) has signed a multi-year agreement to participate as a sponsor in Alliance Data’s Canadian AIR MILES® Reward Program. NLC is a provincial crown corporation in Newfoundland and Labrador, responsible for managing the importation, sale and distribution of beverage alcohol within the province.
In Newfoundland and Labrador, the sale of alcohol is regulated by the provincial government and sold primarily through government-owned NLC stores. Under terms of the agreement, NLC’s 24 retail stores will begin offering AIR MILES reward miles to its customers beginning March 5, 2007.
The AIR MILES Reward Program is Canada’s premier coalition loyalty program with approximately
two-thirds of Canadian households actively collecting reward miles.
AIR MILES collectors earn reward miles at more than 100 leading brand-name sponsors representing
thousands of retail and service locations across Canada. AIR MILES reward miles can be redeemed
for more than 800 different rewards, such as travel, movie passes, entertainment attractions,
electronic merchandise and more.
“The multi-year agreement with NLC reinforces our commitment to growing existing retail categories and expanding the scope of the AIR MILES Reward Program in all regions of Canada,” said Bryan Pearson, president of Alliance Data Loyalty Services. “We will also continue to pursue our growth strategy by forging long-term partnerships with existing sponsors, and exploring new category and geographic opportunities in areas that further strengthen the coalition program and deliver results for all stakeholders.”
“We are pleased to have signed an agreement to be part of the AIR MILES Reward Program,” said Steve Winter, president and chief executive officer, Newfoundland and Labrador Liquor Corporation (NLC). “This partnership will further enhance the overall in-store experience at our locations and add meaningful value for our customers.”
Other provincially-operated liquor retailers that participate in the AIR MILES Reward Program are the Liquor Control Board of Ontario (LCBO) and Manitoba Liquor Mart.
About Alliance Data
Alliance Data (NYSE: ADS) is a leading provider of marketing, loyalty and transaction services, managing over 120 million consumer relationships for some of North America’s most recognizable companies. Alliance Data creates and manages customized solutions that change consumer behavior and that enable its clients to create and enhance customer loyalty to build stronger, mutually beneficial relationships with their customers. Headquartered in Dallas, Alliance Data employs over 9,000 associates at more than 60 locations worldwide. Alliance Data’s brands include AIR MILES®, North America’s premier coalition loyalty program, and Epsilon®, a leading provider of multi-channel, data-driven technologies and marketing services. For more information about the company, visit its web site, www.AllianceData.com.
About The Newfoundland and Labrador Liquor Corporation (NLC)
The Newfoundland and Labrador Liquor Corporation (NLC) is a provincial crown corporation in Newfoundland and Labrador, Canada responsible for managing the importation, sale and distribution of beverage alcohol within the province.
Headquartered in St. John’s, Newfoundland, Canada, NLC operates 24 retail stores, services over 112 agency stores and distributes to more than 1,500 licensees. NLC offers customers a diverse product selection with approximately 3,000 active listings from more than 30 countries. NLC’s website is www.nfliquor.com
Alliance Data’s Safe Harbor Statement/Forward Looking Statements
This release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such statements may use words such as “anticipate,” “believe,” “estimate,” “expect,” “intend,” “predict,” “project” and similar expressions as they relate to us or our management. When we make forward-looking statements, we are basing them on our management’s beliefs and assumptions, using information currently available to us. Although we believe that the expectations reflected in the forward-looking statements are reasonable, these forward-looking statements are subject to risks, uncertainties and assumptions, including those discussed in our filings with the Securities and Exchange Commission.
If one or more of these or other risks or uncertainties materialize, or if our underlying assumptions prove to be incorrect, actual results may vary materially from what we projected. Any forward-looking statements contained in this news release reflect our current views with respect to future events and are subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. We have no intention, and disclaim any obligation, to update or revise any forward-looking statements, whether as a result of new information, future results or otherwise.
“Safe Harbor” Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Alliance Data Systems Corporation’s business which are not historical facts are “forward-looking statements” that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see “Risk Factors” in the Company’s Annual Report on Form 10-K for the most recently ended fiscal year. Risk factors may be updated in Item 1A in each of the company’s Quarterly Reports on Form 10-Q for each quarterly period subsequent to the Company’s most recent Form 10-K.
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