View:
Download DOC
Download PDF
Download XLS
Alliance Data Systems Corporation (Form: 8-K)  

 

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

FORM 8-K

CURRENT REPORT

Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

     
Date of Report (Date of Earliest Event Reported):   October 5, 2010

Alliance Data Systems Corporation
__________________________________________
(Exact name of registrant as specified in its charter)

     
Delaware 001-15749 31-1429215
_____________________
(State or other jurisdiction 		_____________
(Commission 		______________
(I.R.S. Employer
of incorporation) File Number) Identification No.)
      
7500 Dallas Parkway, Suite 700, Plano, Texas   75024
_________________________________
(Address of principal executive offices) 		  ___________
(Zip Code)
     
Registrant’s telephone number, including area code:   (214) 494-3000

Not Applicable
______________________________________________
Former name or former address, if changed since last report

 

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

[  ]  Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
[  ]  Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
[  ]  Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
[  ]  Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Top of the Form

Item 7.01 Regulation FD Disclosure.

On October 5, 2010, Alliance Data Systems Corporation provided to market analysts an IR Update announcing that its Canadian coalition loyalty business has signed a multi-year renewal agreement with the Newfoundland and Labrador Liquor Corporation as a sponsor in the AIR MILES® Reward Program.





Item 9.01 Financial Statements and Exhibits.

(d) Exhibits

99.1 IR Update dated October 5, 2010 announcing an agreement with the Newfoundland and Labrador Liquor Corporation.





Note: The information contained in this report (including Exhibit 99.1) shall not be deemed "filed" for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended, except as expressly set forth by specific reference in such a filing.

Top of the Form

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

         
    Alliance Data Systems Corporation
          
October 5, 2010   By:   Charles L. Horn
       
        Name: Charles L. Horn
        Title: Executive Vice President and Chief Financial Officer

Top of the Form

Exhibit Index


     
Exhibit No.   Description
 
99.1
  IR Update dated October 5, 2010 announcing an agreement with the Newfoundland and Labrador Liquor Corporation.
EX-99.1

October 5, 2010

ALLIANCE DATA’S CANADIAN LOYALTY BUSINESS SIGNS LONG-TERM RENEWAL AGREEMENT WITH
NEWFOUNDLAND AND LABRADOR LIQUOR CORPORATION

  •   Alliance Data Systems Corporation (NYSE: ADS), a leading provider of loyalty and marketing solutions derived from transaction-rich data, today announced that its Canadian coalition loyalty business has signed a multi-year renewal agreement with the Newfoundland and Labrador Liquor Corporation (NLC) as a sponsor in the AIR MILES® Reward Program. A sponsor since 2006, NLC is a provincial crown corporation in Newfoundland and Labrador responsible for managing the importation, sale and distribution of beverage alcohol within the province.

  •   The AIR MILES Reward Program is Canada’s premier coalition loyalty program, with approximately two-thirds of Canadian households actively collecting reward miles. AIR MILES collectors earn reward miles at more than 100 leading brand-name sponsors representing thousands of retail and service locations across Canada. AIR MILES reward miles can be redeemed for more than 1,200 different rewards, such as travel, movie passes, entertainment attractions, and electronic merchandise.

  •   NLC operates 24 Corporate Liquor Stores, services 118 Liquor Express agency operated locations and distributes to more than 1,700 licensees. NLC is also a manufacturer responsible for blending and bottling high-quality spirits destined for domestic and international markets.

  •   In its 2009/10 annual report, NLC announced that it attained its dividend budget of CDN $124.0 million with net earnings of $130.9 million.

# # #