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SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 8-K/A

Amendment No. 1

CURRENT REPORT

PURSUANT TO SECTION 13 OR 15(d) OF THE

SECURITIES EXCHANGE ACT OF 1934

Date of report (Date of earliest event reported):

December 8, 2014

ALLIANCE DATA SYSTEMS CORPORATION

(Exact Name of Registrant as Specified in Charter)

DELAWARE	001-15749	31-1429215
(State or Other Jurisdiction	(Commission	(IRS Employer
of Incorporation)	File Number)	Identification No.)

7500 DALLAS PARKWAY, SUITE 700

PLANO, TEXAS 75024

(Address and Zip Code of Principal Executive Offices)

(214) 494-3000

(Registrant's Telephone Number, including Area Code)

NOT APPLICABLE

(Former name or former address, if changed since last report)

Check the appropriate box below if the Form 8-K is intended to simultaneously satisfy the filing obligation of the Registrant under any of the following provisions:

[ ]		Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

[ ]		Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

[ ]		Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

[ ]		Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Explanatory Note:

On December 10, 2014, Alliance Data Systems Corporation ("Alliance Data") filed with the Securities and Exchange Commission a Current Report on Form 8-K (the "Original Form 8-K") regarding the completion of the acquisition of Conversant, Inc., a Delaware corporation ("Conversant"), pursuant to the terms of that certain Agreement and Plan of Merger, dated as of September 11, 2014 (the "Merger Agreement"), by and among Alliance Data, Conversant and Amber Sub LLC, a Delaware limited liability company and a wholly-owned subsidiary of Alliance Data (the "Merger Sub"). At the effective time, as defined in the Merger Agreement, Conversant merged with and into the Merger Sub, with the Merger Sub continuing as the surviving entity and a direct wholly-owned subsidiary of Alliance Data (the "Merger").

This Current Report on Form 8-K/A amends Item 9.01 of the Original Form 8-K to present certain unaudited pro forma financial information in connection with the Merger, which unaudited pro forma financial information is filed as an exhibit hereto.

Item 9.01. Financial Statements and Exhibits.

Pro Forma Financial Information

The unaudited pro forma combined balance sheet as of September 30, 2014 as if the Merger occurred on September 30, 2014, and the unaudited pro forma combined statements of operations for the nine months ended September 30, 2014 and the year ended December 31, 2013 as if the Merger occurred on January 1, 2013, are filed as Exhibit 99.1 to this Current Report on Form 8-K/A and are incorporated herein by reference.

Financial Statements of Businesses Acquired

Financial statements of Conversant are not required to be provided with the filing of this Current Report on Form 8-K/A.

(d) Exhibits

Exhibit No.		Document Description

99.1		Unaudited pro forma combined balance sheet as of September 30, 2014 as if the Merger occurred on September 30, 2014, and the unaudited pro forma combined statements of operations for the nine months ended September 30, 2014 and the year ended December 31, 2013 as if the Merger occurred on January 1, 2013.

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

	Alliance Data Systems Corporation

Date: January 20, 2015	By:	/s/ Charles L. Horn
		Charles L. Horn
		Executive Vice President and
		Chief Financial Officer

EXHIBIT INDEX

Exhibit No.		Document Description

99.1		Unaudited pro forma combined balance sheet as of September 30, 2014 as if the Merger occurred on September 30, 2014, and the unaudited pro forma combined statements of operations for the nine months ended September 30, 2014 and the year ended December 31, 2013 as if the Merger occurred on January 1, 2013.

UNAUDITED PRO FORMA CONDENSED COMBINED FINANCIAL STATEMENTS

On December 10, 2014, Alliance Data completed the acquisition of Conversant, Inc. ("Conversant") pursuant to the terms of the agreement and plan of merger, dated as of September 11, 2014, for a total consideration of $2.3 billion. Alliance Data paid approximately $991.5 million in cash and issued approximately 4.6 million shares of Alliance Data common stock to former stockholders of Conversant. Alliance Data paid holders of Conversant common stock consideration valued at $35.00 per share, subject to the terms and conditions of the merger agreement, based upon the closing price of Alliance Data common stock. The closing price of Alliance Data common stock was calculated using the volume weighted average price per share of Alliance Data common stock on the New York Stock Exchange, or the NYSE, for the consecutive period of fifteen trading days ending on December 8, 2014, which we refer to as the Parent Closing Trading Price. Each outstanding share of Conversant common stock was exchanged for consideration consisting of (i) 0.07037 shares of Alliance Data common stock and (ii) an amount in cash such that the total consideration per share equals $35.00. The calculation of estimated consideration is as follows:


	(In thousands, except per share data)
Number of Conversant shares eligible for merger consideration			65,491
Consideration per share		$	35.00
Total estimated consideration		$	2,292,197

Number of Conversant shares eligible for merger consideration			65,491
Per Share Cash Consideration		$	15.14
Estimated cash consideration		$	991,521

Number of Conversant shares eligible for merger consideration			65,491
Fixed exchange ratio per share			0.070370
Total estimated Alliance Data shares issued			4,609
Parent Closing Trading Price		$	282.23
Estimated equity consideration		$	1,300,676

In December 2014, Alliance Data amended its 2013 credit facility, increasing the term loans issued by $1.4 billion and extending the maturity from July 2018 to December 2019. The net proceeds from this amendment were used to repay a portion of the outstanding indebtedness under our revolving credit facility and to fund the cash consideration in the merger.

The unaudited pro forma condensed combined balance sheet gives effect to the merger and the credit facility amendment, as if both had occurred as of September 30, 2014, while the unaudited pro forma condensed combined statements of income for the nine months ended September 30, 2014 and the year ended December 31, 2013 give effect to the merger as if it occurred on January 1, 2013.

The historical consolidated financial information has been adjusted in the unaudited pro forma condensed combined financial statements to give effect to pro forma events that are (1) directly attributable to the merger, (2) factually supportable, and (3) with respect to the statements of operations, expected to have a continuing impact on the combined results of Alliance Data and Conversant. These unaudited pro forma condensed combined financial statements do not give effect to anticipated synergies, integration costs or nonrecurring transaction costs which result directly from the merger. Further, because the tax rate used for these pro forma financial statements is an estimated statutory tax rate, it will likely vary from the actual effective rate in periods subsequent to completion of the transaction, and no adjustment has been made to the unaudited pro forma condensed combined financial information as it relates to limitations on the ability to utilize deferred tax assets, such as those related to net operating losses and tax credit carryforwards, as a result of the transaction.

The following unaudited pro forma condensed combined financial statements give effect to the merger under the acquisition method of accounting in accordance with Financial Accounting Standards Board ("FASB") Accounting Standard Topic 805, Business Combinations ("ASC 805"), with Alliance Data treated as the acquirer. As of the date of this filing, Alliance Data has not completed the detailed valuation work necessary to arrive at the required estimates of the fair value of the Conversant assets to be acquired and the liabilities to be assumed and the related allocation of purchase price, nor has it identified all adjustments necessary to conform Conversant's accounting policies to Alliance Data's accounting policies. Accordingly, the accompanying purchase price allocation is preliminary and is subject to further adjustments. Differences between these preliminary estimates and the final purchase price allocation amounts will occur and these differences could have a material impact on the accompanying unaudited pro forma condensed combined financial statements.

These unaudited pro forma condensed combined financial statements are for informational purposes only. They do not purport to indicate the results that would actually have been obtained had the merger been completed on the assumed date or for the periods presented, or which may be realized in the future. A final determination of the fair value of Conversant's assets and liabilities will be based on the actual net tangible and intangible assets and liabilities of Conversant that existed as of December 10, 2014.

Unaudited Pro Forma Condensed Combined Balance Sheet

September 30, 2014

	Alliance Data		Conversant			Amendment to Credit Facility			Acquisition Pro Forma Adjustments			Pro Forma Combined
	(In thousands)
Cash and cash equivalents	$	634,824	$	66,051		$	1,206,317	(c)	$	(1,046,521)	(j)	$	860,671
Trade receivables, net		455,064		132,838			—			—			587,902
Credit card and loan receivables
Credit card receivables – restricted for securitization investors		7,214,380		—			—			—			7,214,380
Other credit card and loan receivables		2,080,465		—			—			—			2,080,465
Total credit card and loan receivables		9,294,845		—			—			—			9,294,845
Allowance for loan loss		(511,354)		—			—			—			(511,354)
Credit card and loan receivables, net		8,783,491		—			—			—			8,783,491
Loan receivables held for sale		70,588		—			—			—			70,588
Deferred tax asset, net		200,094		6,056			—			—			206,150
Other current assets		728,327		35,251	(a)		—			(1,909)	(d)		761,669
Redemption settlement assets, restricted		529,037		—			—			—			529,037
Total current assets		11,401,425		240,196			1,206,317			(1,048,430)			11,799,508
Property and equipment, net		337,717		27,421			—			—			365,138
Deferred tax asset, net		2,609		331			—			—			2,940
Cash collateral, restricted		36,576		—			—			—			36,576
Intangible assets, net		752,614		39,586			—			898,514	(e)		1,690,714
Goodwill		2,245,782		402,254			—			1,268,518	(f)		3,916,554
Other non-current assets		416,552		2,027			23,683	(c)		—			442,262
Total assets	$	15,193,275	$	711,815		$	1,230,000		$	1,118,602		$	18,253,692

Accounts payable		318,798		108,015			—			—			426,813
Accrued expenses		553,873		—			—			24,250	(g)		578,123
Deposits		2,066,815		—			—			—			2,066,815
Non-recourse borrowings of consolidated securitization entities		1,268,750		—			—			—			1,268,750
Current debt		78,537		—			—			—			78,537
Other current liabilities		210,053		6,691			—			(1,354)	(h)		215,390
Deferred revenue		873,332		—			—			—			873,332
Deferred tax liability, net		19		—			—			—			19
Total current liabilities		5,370,177		114,706			—			22,896			5,507,779
Deferred revenue		164,835		—			—			—			164,835
Deferred tax liability, net		362,236		4,818			—			362,107	(i)		729,161
Deposits		1,660,990		—			—			—			1,660,990
Non-recourse borrowings of consolidated securitization entities		3,183,166		—			—			—			3,183,166
Long-term and other debt		2,878,498		55,000			1,230,000	(c)		(55,000)	(j)		4,108,498
Other liabilities		175,279		32,714	(b)		—			—			207,993
Total liabilities		13,795,181		207,238			1,230,000			330,003			15,562,422

Commitments and contingencies
Redeemable non-controlling interest		317,423		—			—			—			317,423
							—
Stockholders' equity		1,080,671		504,577			—			788,599	(k)		2,373,847
Total stockholders' equity		1,080,671		504,577			—			788,599			2,373,847

Total liabilities and stockholders' equity	$	15,193,275	$	711,815		$	1,230,000		$	1,118,602		$	18,253,692

See accompanying notes to Unaudited Pro Forma Condensed Combined Financial Statements

Unaudited Pro Forma Condensed Combined Statements of Income

Nine Months Ended September 30, 2014

	Historical		Conversant			Reclassifications				Pro Forma Adjustments			Pro Forma Combined
	(In thousands, except per share data)
Revenues
Transaction	$	251,390	$	—			$	—		$	—		$	251,390
Redemption		744,658		—				—			—			744,658
Finance charges, net		1,672,339		—				—			—			1,672,339
Database marketing fees and direct marketing services		1,021,813		421,606				—			—			1,443,419
Other revenue		126,991		—				—			—			126,991
Total revenue		3,817,191		421,606				—			—			4,238,797

Operating Expenses
Cost of operations (exclusive of depreciation and amortization disclosed separately below)		2,323,210		270,588	(l)			(13,330)	(m)		—			2,580,468
Provision for loan loss		281,811		—				—			—			281,811
General and administrative		101,498		57,124				(3,474)	(m)		—			155,148
Depreciation and other amortization		79,555		—				9,539	(m)		—			89,094
Amortization of purchased intangibles		145,144		11,750				7,265	(m)		106,730	(n)		270,889
Total operating expenses		2,931,218		339,462				—			106,730			3,377,410
Operating income		885,973		82,144				—			(106,730)			861,387
Securitization funding costs		67,974		—				—			—			67,974
Interest expense on deposits		25,526		—				—			—			25,526
Interest expense on long-term and other debt, net		98,643		(1,399)				—			19,135	(o)		116,379
Total interest expense		192,143		(1,399)				—			19,135			209,879
Income before income tax		693,830		83,543				—			(125,865)			651,508
Provision for income taxes		253,946		36,584				—			(48,584)	(p)		241,946
Income from continuing operations	$	439,884	$	46,959			$	—		$	(77,281)		$	409,562
Less: Income from continuing operations attributable to non-controlling interest		803		—				—			—			803
Income from continuing operations attributable to common stockholders	$	439,081	$	46,959			$	—		$	(77,281)		$	408,759


Income from continuing operations attributable to common stockholders per share:
Basic	$	7.98	$	0.71									$	6.86
Diluted	$	6.98	$	0.70									$	6.06

Weighted average shares:
Basic		54,998		65,691							4,609	(q)		59,607
Diluted		62,887		67,160							4,609	(q)		67,496

See accompanying notes to Unaudited Pro Forma Condensed Combined Financial Statements

Unaudited Pro Forma Condensed Combined Statements of Income

Year Ended December 31, 2013

	Historical		Conversant			Reclassifications			Pro Forma Adjustments			Pro Forma Combined
	(In thousands, except per share data)
Revenues
Transaction	$	329,027	$	—		$	—		$	—		$	329,027
Redemption		587,187		—			—			—			587,187
Finance charges, net		1,956,654		—			—			—			1,956,654
Database marketing fees and direct marketing services		1,289,356		573,121			—			—			1,862,477
Other revenue		156,839		—			—			—			156,839
Total revenue		4,319,063		573,121			—			—			4,892,184

Operating Expenses
Cost of operations (exclusive of depreciation and amortization disclosed separately below)		2,549,159		326,988	(1)		(15,870)	(m)		—			2,860,277
Provision for loan loss		345,758		—			—			—			345,758
General and administrative		109,115		63,143			(4,336)	(m)		—			167,922
Depreciation and other amortization		84,291		—			12,263	(m)		—			96,554
Amortization of purchased intangibles		131,828		15,208			7,943	(m)		144,509	(n)		299,488
Total operating expenses		3,220,151		405,339			—			144,509			3,769,999
Operating income		1,098,912		167,782			—			(144,509)			1,122,185
Securitization funding costs		95,326		—			—			—			95,326
Interest expense on deposits		29,111		—			—			—			29,111
Interest expense on long-term and other debt, net		181,063		25,180			—			25,509	(o)		231,752
Total interest expense		305,500		25,180			—			25,509			356,189
Income before income tax		793,412		142,602			—			(170,018)			765,996
Provision for income taxes		297,242		52,160			—			(65,627)	(p)		283,775
Income from continuing operations	$	496,170	$	90,442		$	—		$	(104,391)		$	482,221
Less: Income from continuing operations attributable to non-controlling interest		—		—			—			—			—
Income from continuing operations attributable to common stockholders	$	496,170	$	90,442		$	—		$	(104,391)		$	482,221

Income from continuing operations attributable to common stockholders per share:
Basic	$	10.09	$	1.25								$	8.96
Diluted	$	7.42	$	1.22								$	6.75

Weighted average shares:
Basic		49,190		72,376						4,609	(q)		53,799
Diluted		66,866		74,122						4,609	(q)		71,475

See accompanying notes to Unaudited Pro Forma Condensed Combined Financial Statements

Notes to the Unaudited Pro Forma Condensed Combined Financial Statements

1. Basis of Presentation and Accounting Policies

The merger is reflected in the unaudited pro forma condensed combined financial statements under the acquisition method in accordance with ASC 805, Business Combinations, with Alliance Data treated as the acquirer. Under the acquisition method, the preliminary estimated purchase price allocation is calculated as described in Note 2. In accordance with ASC 805, the assets acquired and the liabilities assumed have been measured at fair value based on various preliminary estimates, and these estimates are subject to change pending further review of the fair value of assets acquired and liabilities assumed. The final amounts recorded for the merger may differ materially from the information presented herein.

The unaudited pro forma condensed combined financial statements were prepared in accordance with GAAP and pursuant to U.S. Securities and Exchange Commission Regulation S-X Article 11, and present the pro forma financial position and results of operations of the combined companies based upon the historical information after giving effect to the merger and adjustments described in these Notes to the Unaudited Pro Forma Condensed Combined Financial Statements. The unaudited pro forma condensed combined balance sheet is presented as if the merger had occurred on September 30, 2014; and the unaudited pro forma condensed combined statements of income for the nine months ended September 30, 2014 and the year ended December 31, 2013 are presented as if the merger had occurred on January 1, 2013.

Certain reclassifications have been made relative to Conversant's historical financial statements to conform to the financial statement presentation of Alliance Data. Such reclassifications are described in further detail in these Notes to the Unaudited Pro Forma Condensed Combined Financial Statements.

2. Preliminary Purchase Price Allocation

The merger with Conversant will be accounted for in accordance with the acquisition method of accounting. The following preliminary purchase price allocation is based on Alliance Data's preliminary estimates and is allocated among Conversant's tangible and intangible assets and liabilities based on their estimated fair value as of September 30, 2014. The final determination of the purchase price allocation will be based on the fair value of such assets and liabilities as of December 10, 2014. Final determination of the purchase price allocation may be significantly different from the preliminary estimates used in these unaudited pro forma condensed combined financial statements.

Based on the Parent Closing Trading Price, the consideration paid was approximately $2.3 billion. Based upon a preliminary valuation, the total purchase price was allocated to Conversant's assets and liabilities as follows:

	As of September 30, 2014
	(In thousands)
Current assets		$	183,287
Deferred tax asset			331
Property and equipment			27,421
Other non-current assets			2,027
Intangible assets			938,100
Goodwill			1,670,772
Total assets acquired			2,821,938

Current liabilities			130,102
Deferred tax liability			366,925
Other non-current liabilities			32,714
Total liabilities assumed			529,741

Net assets acquired		$	2,292,197

3. Pro Forma Adjustments

(a) Included in other current assets are prepaid expenses and other current assets and income taxes receivable, as detailed in Conversant's condensed consolidated balance sheet as of September 30, 2014. Amounts were reclassified to conform to current presentation.


	(In thousands)

Prepaid expenses and other current assets		$	9,023
Income taxes receivable			26,228
Total other current assets		$	35,251

(b) Included in other liabilities, are income taxes payable, less current portion and other non-current liabilities, as detailed in Conversant's condensed consolidated balance sheet as of September 30, 2014. Amounts were reclassified to conform to current presentation.


	(In thousands)

Income taxes payable, less current portion		$	23,342
Other non-current liabilities			9,372
Total other liabilities		$	32,714

(c) In December 2014, Alliance Data amended its 2013 credit facility, increasing the term loans issued by $1.4 billion and extending the maturity from July 2018 to December 2019. The net proceeds from this amendment were used to repay a portion of the outstanding indebtedness under our revolving credit facility and to fund the cash consideration in the merger. The pro forma adjustments to long-term and other debt, other assets, and cash and cash equivalents are as follows:


	(In thousands)

Issuance of term notes under the credit facility		$	1,400,000
Repayments on Alliance Data's 2013 revolving credit facility			(170,000)
Net increase to long-term and other debt			1,230,000

Debt issuance costs, included in other assets			23,683

Net proceeds and pro forma adjustment to cash and cash equivalents		$	1,206,317

(d) Reflects the pro forma adjustment to other current assets for the write-off of the debt issuance costs associated with Conversant's credit facility which was terminated on or before the closing date in accordance with the terms of the merger agreement.

(e) Reflects the components of the preliminary estimates of the fair value of intangible assets acquired by Alliance Data upon closing of the merger as follows:

	Estimated Average Useful Lives (in years)		Estimated Fair Value		Historical Conversant		Pro Forma Adjustments

Customer relationships		7	$	544,000	$	25,749	$	518,251
Developed technologies		5		182,500		13,008		169,492
Publisher network		5		140,200		—		140,200
Database		3		63,600		—		63,600
Trade name		2		4,200		269		3,931
Favorable lease		5		3,600		—		3,600
Non-compete covenants		—		—		560		(560)
Pro forma adjustment to intangible assets			$	938,100	$	39,586	$	898,514

(f) Reflects the preliminary pro forma adjustment to goodwill, calculated as follows:


	(In thousands)

Preliminary purchase price	$	2,292,197
Less: Fair value of net assets acquired		621,425
Total estimated goodwill		1,670,772
Less: Conversant historical goodwill		402,254
Pro forma adjustment to goodwill	$	1,268,518

The goodwill to be recognized is attributable to expected synergies and the assembled workforce. In addition, the combination of Alliance Data and Conversant provides scale in display, mobile, video, and social digital channels, and adds important capabilities to Alliance Data's digital messaging platform, Agility Harmony™. The addition of Conversant's Common ID, which is able to recognize individuals across devices (desktop, tablet, mobile), as well as the ability to insource all digital capabilities, enhances Agility Harmony. Conversant's data is also expected to enrich Alliance Data's existing offline and online data set, allowing for more effective targeted marketing programs. The goodwill resulting from the acquisition is not expected to be deductible for tax purposes.

(g) Reflects the pro forma adjustments to accrued expenses as follows (in thousands):

	Estimated Transaction Costs		Incurred for the Nine Months Ended September 30, 2014		Pro Forma Adjustments
	(in thousands)
Transaction costs expected to be incurred by Conversant	$	23,300	$	6,550	$	16,750
Transaction costs expected to be incurred by Alliance Data		11,000		3,500		7,500
Pro forma adjustment to intangible assets	$	34,300	$	10,050	$	24,250

Of the combined $34.3 million in estimated transaction costs, $29.8 million relates to investment banker fees and advisory fees as specified in the relevant agreements. The remaining $4.5 million in estimated transaction costs primarily relates to professional fees associated with the merger, including legal, accounting, tax, regulatory filing and printing fees to be paid to third parties based on each party's best estimate.

(h) Reflects the adjustment of Conversant's deferred revenue to fair value as follows:

	Estimated Fair Value			Historical Conversant		Pro Forma Adjustment
	(In thousands)

Deferred revenue		$	—	$	1,354	$	(1,354)

(i) Reflects the estimated impact on deferred taxes resulting from pro forma purchase accounting adjustments at an estimated blended rate of 38.6%. We expect changes to our deferred tax positions, including valuation allowance requirements based on costs associated with the transactions, and the finalization of the purchase price allocation.

(j) Reflects pro forma adjustments to cash and cash equivalents and long-term debt and other, as follows:

	(In thousands)
Payment of merger cash consideration		$	(991,521)	(1)
Repayment of Conversant's line of credit			(55,000)	(2)
Pro forma adjustment to cash and cash equivalents		$	(1,046,521)

(1)	Cash consideration per the terms of the merger agreement was determined as follows:

	(In thousands, except per share amounts)

Number of Conversant common shares eligible for merger consideration		65,491
Per share cash consideration	$	15.14
Total merger cash consideration		991,521

Pro forma adjustment to long-term debt and other	$	(55,000)	(2)

(2)	Under the terms of the merger agreement, on or before the closing date, Conversant's outstanding obligations under its line of credit were repaid and its total revolving loan commitment was canceled.

(k) Represents the elimination of historical stockholders' equity for Conversant and Alliance Data shares issued for consideration.


	(In thousands, except per share amounts)

Parent Closing Trading Price		$	282.23
Fixed exchange ratio			0.070370
Implied exchange ratio value		$	19.86
Number of Conversant common shares eligible for merger consideration			65,491

Pro forma stockholders' equity		$	1,300,676

Less: historical Conversant stockholders' equity		$	504,577
Less: transaction costs expected to be incurred by Alliance Data			7,500
Pro forma adjustment to stockholders' equity		$	788,599

(l) Cost of operations for Conversant includes cost of revenue, sales and marketing, and technology as included in their consolidated statements of income. A reconciliation is as follows:

	Nine months Ended September 30, 2014		Year Ended December 31, 2013
	(In thousands)
Cost of revenue	$	142,448	$	183,282
Sales and marketing		77,421		88,104
Technology		50,719		55,602
Conversant cost of operations	$	270,588	$	326,988

(m) Represents the reclassification of amortization of acquired developed technologies and websites and depreciation and amortization from cost of revenue and general and administrative to amortization of purchased intangibles and depreciation and amortization to conform to Alliance Data's presentation.

	Nine months Ended September 30, 2014		Year Ended December 31, 2013
	(In thousands)
Amortization of acquired developed technology – cost of revenue	$	7,265	$	7,943

Depreciation and amortization – cost of revenue		6,065		7,927
Depreciation and amortization – general and administrative		3,474		4,336
Pro forma adjustment to depreciation and amortization	$	9,539	$	12,263

(n) Reflects pro forma adjustments to amortization of purchased intangibles utilizing the preliminary estimates of the fair value and estimated weighted average lives on a straight line basis as described in note (e) to the unaudited pro forma condensed combined financial statements.

	Nine months Ended September 30, 2014			Year Ended December 31, 2013
	(In thousands)
Pro forma amortization of purchased intangibles		$	125,745	$	167,660
Less: Conversant historical amortization of purchased intangibles			19,015		23,151
Pro forma adjustment to depreciation and amortization		$	106,730	$	144,509

(o) Reflects pro forma interest expense resulting from the additional borrowings associated with the amendment to Alliance Data's 2013 credit facility:

	Nine months Ended September 30, 2014		Year Ended December 31, 2013
	(In thousands)
Credit facility⁽¹⁾	$	17,816	$	23,819
Amortization of debt issuance costs⁽²⁾		3,552		4,737
		21,368		28,556
Less: historical interest on Conversant's line of credit⁽³⁾		2,233		3,047
Pro forma adjustment to interest expense	$	19,135	$	25,509

(1)	Reflects an assumed interest rate of LIBOR plus an applicable margin, or 1.91%, on Alliance Data's credit facility.

(2)	Reflects amortization of debt issuance costs that are amortized over the remaining term of the 2013 credit facility, which is 5 years.

(3)	Represents interest on the Conversant line of credit which is to be cancelled on or before the closing date in accordance with the terms of the merger agreement and the associated amortization of debt issuance costs.

A 1/8% change of the assumed interest rate of the variable interest debt would result in a change of interest expense of $1.2 million and $1.6 million for the nine months ended September 30, 2014 and the year ended December 31, 2013.

(p) Represents the estimated tax effect of the pro forma adjustments at a blended statutory rate of 38.6%.

(q) Represents the estimated number of share of Alliance Data common stock issued in connection with the merger.

Number of Conversant shares eligible for merger consideration			65,491
Fixed exchange ratio per share			0.070370
Total estimated Alliance Data shares issued			4,609