SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
  
FORM 8-K
 
CURRENT REPORT
PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934
 
Date of report (Date of earliest event reported):
July 9, 2019
 
ALLIANCE DATA SYSTEMS CORPORATION
(Exact Name of Registrant as Specified in Charter)
 
  
DELAWARE
 
001-15749
 
31-1429215
(State or Other Jurisdiction
 
(Commission
 
(IRS Employer
of Incorporation)
 
File Number)
 
Identification No.)
 
  
3075 LOYALTY CIRCLE
COLUMBUS, OHIO 43219
(Address and Zip Code of Principal Executive Offices)
 
(614) 729-4000
(Registrant’s Telephone Number, including Area Code)
 
NOT APPLICABLE
(Former name or former address, if changed since last report)
   
Check the appropriate box below if the Form 8-K is intended to simultaneously satisfy the filing obligation of the Registrant under any of the following provisions:
 
[ ]
 
Written communications pursuant to Rule 425 under the Securities Act
     
[ ]
 
Soliciting material pursuant to Rule 14a-12 under the Exchange Act
     
[ ]
 
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act
     
[ ]
 
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act
 
 
 
Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).
 
Emerging growth company [ ]
 
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. [ ]

Securities registered pursuant to Section 12(b) of the Act:

Title of each class
Trading symbol
Name of each exchange on which registered
Common stock, par value $0.01 per share
ADS
New York Stock Exchange


Item 1.02 Termination of a Material Definitive Agreement.

Alliance Data Systems Corporation (“Alliance Data”) issued redemption notices pursuant to the indentures governing each of its 4.500% senior notes due March 15, 2022 (the “Senior Notes due 2022”) and its 5.250% senior notes due November 15, 2023 (the “Senior Notes due 2023,” and together with the Senior Notes due 2022, the “Senior Notes”) to redeem all of the outstanding Senior Notes. As of June 30, 2019, Alliance Data had €400.0 million ($454.8 million) aggregate principal amount of Senior Notes due 2022 outstanding and €300.0 million ($341.1 million) aggregate principal amount of Senior Notes due 2023 outstanding. On July 9, 2019, Alliance Data deposited sufficient funds with U.S. Bank (the “Trustee”) to redeem all of the outstanding Senior Notes on July 10, 2019 (the “Redemption Date”) at a redemption price (i) with respect to the Senior Notes due 2022, of 102.250% of the principal amount thereof, plus accrued and unpaid interest on the Senior Notes due 2022 to the Redemption Date, and (ii) with respect to the Senior Notes due 2023, of 103.938% of the principal amount thereof, plus accrued and unpaid interest on the Senior Notes due 2023 to the Redemption Date (respectively, the “Redemption Price”). On the Redemption Date, the respective Redemption Price was paid to the holders of each of the Senior Notes due 2022 and the Senior Notes due 2023, as applicable, and the indentures governing each of the Senior Notes due 2022 and the Senior Notes due 2023 were satisfied and discharged. Alliance Data funded the Redemption Price with proceeds from completion of the sale of its former Epsilon® business to Publicis Groupe, S.A.

Item 7.01    Regulation FD Disclosure.

On July 11, 2019, Alliance Data Systems Corporation issued a press release announcing its Columbus, Ohio‑based card services business, a premier provider of branded private label, co-brand and business card programs, has signed a new long-term agreement to provide co-brand and private label credit card services for outdoor specialty retailer Sportsman’s Warehouse (NASDAQ:SPWH). A copy of this press release is attached hereto as Exhibit 99.1.

Item 9.01    Financial Statements and Exhibits.

(d) Exhibits
 
Exhibit No.
 
Document Description
 
 
 
 
Press Release dated July 11, 2019 announcing an agreement with Sportsman’s Warehouse.

The information contained in this report (including Exhibit 99.1) shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended, except as expressly set forth by specific reference in such a filing.



SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.


 
Alliance Data Systems Corporation
 
 
 
 
Date:  July 11, 2019
By:
 
/s/ Joseph L. Motes III
 
 
 
Joseph L. Motes III
 
 
 
Executive Vice President, Chief
Administrative Officer, General
Counsel and Secretary




Exhibit 99.1


NEWS RELEASE

ALLIANCE DATA SELECTED TO PROVIDE PRIVATE LABEL AND CO-BRAND
CREDIT CARD SERVICES FOR SPORTSMAN’S WAREHOUSE, ENHANCING
CUSTOMER VALUE AND DRIVING TOP-LINE SALES


 
New program will create personalized experiences that extend the Sportsman’s Warehouse
Loyalty Rewards Program, including providing cardmembers with special access to exclusive
classes and events
 
 
Best-in-class capabilities to enable robust customer acquisition strategies, including use of in-
store kiosks and tablets and Frictionless Mobile CreditSM
 

Columbus, Ohio, July 11, 2019 – Alliance Data Systems Corporation (NYSE: ADS), a leading global provider of data-driven marketing and loyalty solutions, today announced its Columbus, Ohio‑based card services business, a premier provider of branded private label, co-brand and business card programs, has signed a new long-term agreement to provide co-brand and private label credit card services for outdoor specialty retailer Sportsman’s Warehouse (NASDAQ:SPWH).

Sportsman’s Warehouse is focused on meeting the everyday needs of the seasoned outdoor veteran, the first-time participant and every enthusiast in between. Through its 93 retail locations and website, the brand provides a one-stop shopping experience that equips customers with the right quality, brand-name gear to maximize their enjoyment of the outdoors.

The Alliance Data card program will integrate with and enhance the existing Sportsman’s Warehouse Loyalty Reward Program value proposition, whose robust membership of nearly 2 million customers accounts for approximately 50% of the brand’s revenue today. The program will feature a simple acquisition process and allow cardmembers to earn points toward future purchases, which can be redeemed in-store or online. In-store kiosks and tablets will integrate with Sportsman’s consultative sales process to make it easy to apply for credit at multiple points throughout a store. Through Frictionless Mobile Credit, developed with patented technology, customers can also apply for credit conveniently from their mobile device with just a few keystrokes.

Sportsman’s Warehouse will have access to Alliance Data’s full suite of data-driven marketing services to drive brand loyalty and grow top-line sales. Alliance Data’s comprehensive data assets will also allow Sportsman’s Warehouse to understand customer shopping behavior within and outside the Sportsman’s Warehouse brand.



“We are so excited to be able to expand the value we offer our already loyal customer base,” said Robert Julian, chief financial officer of Sportsman’s Warehouse. “Alliance Data brings the expertise, capabilities and innovation we are looking for to increase customer engagement and grow top-line sales.”

"It is a privilege to partner with Sportman’s Warehouse, a brand that shares our commitment to the customer experience and the value that a card program can provide,” said Deb Decker, senior vice president and chief client officer of Alliance Data’s card services business. “Their well-defined market and sincere dedication to the customer creates an ideal environment for us to drive loyalty and sales together.”

About Sportsman’s Warehouse Holdings, Inc.
Sportsman's Warehouse is an outdoor sporting goods retailer focused on meeting the everyday needs of the seasoned outdoor veteran, the first-time participant and every enthusiast in between. Our mission is to provide a one-stop shopping experience that equips our customers with the right quality, brand name hunting, shooting, fishing and camping gear to maximize their enjoyment of the outdoors.

About Alliance Data’s card services business
Alliance Data’s card services business develops market-leading private label, co-brand, and business credit card programs for many of the world's most recognizable brands. Through our branded credit programs, we help build more profitable relationships between our partners and their cardmembers, and drive lasting loyalty.

Using the industry’s most comprehensive and predictive data set, advanced analytics, and broad-reaching capabilities, Alliance Data’s card services business has been helping partners increase sales and provide greater value to their cardmembers since 1986. We are proud to be part of the Alliance Data enterprise (NYSE: ADS), an S&P 500, FORTUNE 500 and FORTUNE 100 Best Companies to Work For company headquartered in Columbus, Ohio. To learn more, visit KnowMoreSellMore.com, follow us on Twitter @Know_SellMore, and connect with us on LinkedIn at Alliance Data card services.   

About Alliance Data
Alliance Data® (NYSE: ADS) is a leading global provider of data-driven marketing and loyalty solutions serving large, consumer-based industries. The Company creates and deploys customized solutions, enhancing the critical customer marketing experience; the result is measurably changing consumer behavior while driving business growth and profitability for some of today's most recognizable brands. Alliance Data helps its clients create and increase customer loyalty through solutions that engage millions of customers each day across multiple touch points using traditional, digital, mobile and emerging technologies. An S&P 500, FORTUNE 500 and FORTUNE 100 Best Companies to Work For company headquartered in Columbus, Ohio, Alliance Data consists of businesses that together employ over 10,000 associates at more than 50 locations worldwide.

Alliance Data’s card services business is a provider of market-leading private label, co-brand, and business credit card programs. LoyaltyOne® owns and operates the AIR MILES® Reward Program, Canada’s most recognized loyalty program, and Netherlands-based BrandLoyalty, a global provider of tailor-made loyalty programs for grocers.  In July 2019 Alliance Data completed the sale of its Epsilon® business to Publicis Groupe.

Follow Alliance Data on Twitter, Facebook, LinkedIn, Instagram and YouTube.



Forward Looking Statements

This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Forward-looking statements give our expectations or forecasts of future events and can generally be identified by the use of words such as “believe,” “expect,” “anticipate,” “estimate,” “intend,” “project,” “plan,” “likely,” “may,” “should” or other words or phrases of similar import. Similarly, statements that describe our business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. Examples of forward-looking statements include, but are not limited to, statements we make regarding strategic initiatives and the expected use of proceeds therefrom, our expected operating results, future economic conditions including currency exchange rates, future dividend declarations and the guidance we give with respect to our anticipated financial performance.

We believe that our expectations are based on reasonable assumptions. Forward-looking statements, however, are subject to a number of risks and uncertainties that could cause actual results to differ materially from the projections, anticipated results or other expectations expressed in this release, and no assurances can be given that our expectations will prove to have been correct. These risks and uncertainties include, but are not limited to, factors set forth in the Risk Factors section in our Annual Report on Form 10-K for the most recently ended fiscal year, which may be updated in Item 1A of, or elsewhere in, our Quarterly Reports on Form 10-Q filed for periods subsequent to such Form 10-K. Further risks and uncertainties include, but are not limited to, the impact of strategic initiatives on us or our business if any transactions are undertaken, and whether the anticipated benefits of such transactions can be realized.

Our forward-looking statements speak only as of the date made, and we undertake no obligation, other than as required by applicable law, to update or revise any forward-looking statements, whether as a result of new information, subsequent events, anticipated or unanticipated circumstances or otherwise.

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Media Contacts:

Alliance Data
Tiffany Louder – Investor Relations
214-494-3048
tiffany.louder@alliancedata.com

Shelley Whiddon – Media
214-494-3811
shelley.whiddon@alliancedata.com